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Author: Summer Browne
How to Use Conversational Messaging
Think back to the last time you sincerely enjoyed a conversation. What made it particularly enjoyable? Did someone actively listen to you? Did they ask you questions and then help to answer them? Did you feel you accomplished something of value? Now, imagine how successful your brand or company would be if it could transfer this […]
Summer Browne
Best Social Media Platforms for B2Bs
Are you searching for the best social media platforms for B2Bs? B2B focuses on doing business with companies and organizations. B2Bs deal with larger volumes and more significant transactions. As a result, the marketing techniques differ. The audiences and strategies differ as well. A B2B marketing strategy prioritizes But Is Social Media Effective for B2B? […]
Summer Browne
How to Measure Brand Awareness on Social Media
How well do people know your brand and products? And how well does the segment of the market you are targeting know your brand? The more easily your potential customers recognize your brand, the better. But is that all there is to brand awareness? Definitely not! If your target market knows your business name, the […]
Summer Browne
How to Master Tone of Voice in Customer Service
Customer service has become a priority for companies. Why? Because it enables businesses to retain and appease unhappy customers. It also helps satisfied customers become superfans. It allows for upselling and cross-selling. Plus, it is a great way to gather data and feedback to gain a competitive advantage. With so much at stake, it must […]
Summer Browne
How to Create Engaging Content on Social Media
Before we get into the “how” part of creating content, let’s briefly look at “what” engaging really means. There are many ways to define the word “engaging”. At its core, it should provide value, grab attention, and most definitely be interesting. Think of the last time you stopped scrolling, liked, commented on, or shared content. […]
Summer Browne
Instagram Hashtags Guide
There is so much information on the internet, and sometimes it can be impossible to discover the obvious. This is where hashtags come in handy. They bring together similar conversations and content. And also help the Instagram algorithm to categorize information correctly. People can easily discover what they are looking for or any content that […]
Summer Browne