### Author: Ceyda Duz

# Personalized Support for Personalized Style: How Misela Scales Made-to-Order Fashion with Juphy AI

**Industry**: Fashion & Accessories (Luxury Handbags)  
**Mostly Used Features**: Channels Shopify  
**Tools**: Juphy’s AI Agent for E-Commerce  
**About Misela**: Misela is a premium handbag brand specializing in handcrafted, customizable, made-to-order products. Serving both Turkish and international markets through two separate Shopify stores, Misela offers an exclusive shopping experience focused on personalization, quality, and customer care.

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# AI Agent Pricing: Understanding Costs and ROI for E-Commerce Stores

E-commerce is no longer just about listing products online—it’s about creating smart, responsive, and frictionless shopping experiences. That’s where AI agents step in. From personalized product recommendations to real-time support regardless if it’s day or night, they help online stores stay competitive and profitable. In 2025, more Shopify merchants are turning to AI agents.

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# Juphy’s Weekly E-Commerce News Express – 23-27 June 2025

Welcome to this week’s e-commerce & AI highlights, where the digital commerce landscape continues its ongoing evolution. This edition explores key developments, covering recent shifts in market performance and evolving consumer expectations, including those around returns. We’ll also look at the expanding role of AI in customer journeys and retail operations, alongside new platform collaborations.

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# Beyond Braid’s Digital Tackle Shop: Personalized Fishing Line Advice 24/7 with Juphy

**Industry**: Fishing Gear & Outdoor Sports  
**Mostly Used Features**: Channels Shopify  
**Tools**: Juphy’s AI Agent for E-Commerce  
**About Beyond Braid**: Beyond Braid is a Florida-based Shopify store specializing in high-performance braided fishing lines. Designed for both casual anglers and sport fishing enthusiasts, Beyond Braid offers a wide range of line strengths and vibrant color options.

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# Juphy’s Weekly E-Commerce News Express – 16-20 June 2025

Welcome to this week’s e-commerce & AI news highlight, where the pace of digital commerce innovation never truly slows. This edition unpacks crucial market insights, covering everything from recent shifts in e-commerce growth to retail pricing dynamics. We’ll also explore new strategic platform integrations, innovative payment solutions, and tools enhancing seller capabilities and compliance.

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# Scent-Driven Sales: How Perfume Parlour Scaled Luxury Fragrance Shopping with Juphy AI

**Industry**: Fragrance & Personal Care  
**Mostly Used Features**: Channels Shopify  
**Tools**: Juphy’s AI Agent for E-Commerce  
**About Perfume Parlour**: Perfume Parlour is a UK-based online fragrance destination that specializes in high-quality perfume oils inspired by iconic scents — at a fraction of the price. Known for its extensive catalog, hand-blended oils, and customer-focused experience.